For nearly 40 years, All American Home Center in Los Angeles promoted an unusual item: Stretch Armstrong.
A photo on the front page of the Dec. 12, 1977, issue of National Home Center News, the forerunner of HBSDealer, shows a child reaching up for a box containing the rubber toy that today is considered a valuable collector’s item (if found in mint condition), and one of Time magazine’s All-Time 100 Greatest Toys.
The caption explained that All American tackled the holiday-gift-giving market by replacing a section in its nursery department for gifts.
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