In Stores Now: Dynatrap on the endcap

A "New & Now" endcap in Boise, Idaho promises a "Red Hot Buy."

Across the hardware store spectrum, an effort is underway to wow customers with a regular dose of hot products, and endcaps are the logical place to tell the story. Sophisticated programs are leaning on merchandising best practices.

Creating excitement in the store while getting credit for introducing shoppers to new products are two of the increasiongly effective retail strategies. It helps when stores continually roll in new products, keeping their endcaps fresh.

Case in point: At Thriftway Home Center in Boise, Idaho, an endcap promotes an Ace Hardware "New & Now" featured product — a specially priced Dynatrap Ultralight Insect Trap. (The deal runs through the month of June.)

Dynatrap is building a name as bug killer. The ultralight insect trap features an ultraviolet fluorescent bulb that attracts a variety of insects and an exclusive titanium dioxide-coated surface, which produces carbon dioxide and attracts mosquitos.

Bugs check in but they can't check out, thanks partly to a "whisper-quiet" vacuum.

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