Atlanta based outdoor furniture and umbrella company Southern Casual Living announced today a company name change to differentiate itself in the lawn and garden marketplace. The new company name is ATLeisure. Southern Casual Living, formally Southern Patio, has taken a new direction and will be marketing itself under their new logo and name starting in the 2013 season.
Bill Browne, company president, states “This decision was important for the future of our organization. We are excited about the position this name change puts us in to develop our own identity moving forward. This will not affect any of our 2012 business with our current customers; we will continue to use the brand Southern Casual Living to close out 2012. In 2013 we will introduce our new packaging and marketing programs under the ATLeisure brand. We have received very positive feedback from the industry and truly appreciate the support from the retail community with this name change and transition.”
ATLeisure will be displaying at the National Hardware Show in Las Vegas in booth 11521. “We look forward to meeting all customers attending this show to review our new product offering and marketing plan moving forward.”