NASCAR and Sherwin-Williams announced a multi-year partnership designating the nation's largest specialty retailer of paint and painting supplies as the "Official Paint of NASCAR."
In the release announcing the deal, Sherwin-Williams said many of its customers "are fiercely brand-loyal fans of the sport."
"The Sherwin-Williams Company is thrilled to be the 'Official Paint of NASCAR.' We have invested in the sport at the team level since 2000, sponsoring about 85% of the teams in the NASCAR Sprint Cup Series," said Chris Connor, chairman and CEO, The Sherwin-Williams Company. "With more than 3,500 stores nationwide, this comprehensive Official Partnership will enable us to connect with our wide customer base across the country and to truly partner with NASCAR at every track."
In addition to signing on as an Official NASCAR Partner, Sherwin-Williams also becomes a Contingency Sponsor in the NASCAR Sprint Cup Series, NASCAR Touring & Weekly Series and GRAND-AM Road Racing. The NASCAR and GRAND-AM contingency programs foster strong relationships between competitors and the high-quality, performance-driven brands that are part of the program, by providing prize money for each race and at the end of each racing season. Competitors become eligible for the money by displaying partner decals on their race vehicles. As part of the contingency program, Sherwin-Williams will be title sponsor of the Fastest Lap Award in the NASCAR Sprint Cup Series.