Sears taps former Lehman Brothers VP to lead Craftsman

At a recent Ace market, Craftsman made a splash.

Sears Holdings appointed Scott Freidheim, a former Lehman Brothers executive, to the position of executive VP, president - Kenmore, Craftsman and DieHard.

The move was described by Sears as "part of the continuing transformation of the company." 

"Scott is a strong leader who will heighten our focus on our Kenmore, Craftsman and Diehard brands," said Bruce Johnson, interim CEO and president of Sears Holdings. "I believe he will be a tremendous asset to this business as we drive new ideas forward."

Freidheim will continue to serve as a member of the internal holding company business unit board.

Prior to joining Sears in 2009 as EVP operating and support businesses, Freidheim was with Lehman Brothers for more than 17 years, holding officer positions in the Investment Banking, Investment Management and Corporate Divisions, including executive VP and chief administrative officer.

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