Sears names two key executives at Craftsman, home services

Hoffman Estates, Ill.-based Sears Holdings has named two key executives to head its home improvement business-related units.

Stu Reed, former executive vp-mobile devices for Motorola, will serve as senior vp and president of Sears home services, the retailer’s home installation unit.

Reed replaces Mark Good, who announced his departure earlier this month. Sears home services include installation services, such as windows, doors and siding, as well as HVAC work and carpet cleaning.

Additionally, Guenther Trieb, a former Procter & Gamble executive, will lead Sears Kenmore, Craftsman and DieHard business units.

In this role, Trieb will be responsible for overseeing and “working to grow the value of the company's major brands,” the retailer said.

Trieb spent 24 years with Procter & Gamble, most recently serving as vp of the company’s Western European feminine care global business unit. He has held a variety of senior leadership roles in brand management, marketing and strategic planning with Procter & Gamble.

Trieb’s position represents a newly created grouping of the company’s home improvement business units. Greg Inwood, vp-Craftsman tools, hardware and paint departed the company earlier this year.

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