On Veteran's Day, Sears launched its sixth annual Heroes at Home Wish Registry to help servicemen and women purchase clothes, toys, holiday decorations and other gifts.
Sears will be accepting donations (non-tax-deductible) through Nov. 22 both in-store and online, 100% of which will go toward military families across the country in the form of an e-gift card.
Additionally, for the first time since the program launched, Heroes at Home Wish Registry soldiers who are also Shop Your Way members will get 99% back in points on all purchases made with the gift card in December.
"This special Shop Your Way offer allows qualified Wish Registry members to essentially double the value of the gift card they will receive through the program," said Ron Boire, Sears Holdings' EVP, CMO and president, Sears and Kmart formats. "Given the generosity of Shop Your Way members across America who contribute to the Wish Registry every year, we thought it fitting to extend this unprecedented bonus offer to the soldiers and military families who make countless sacrifices to support our country every day."
Beyond the Registry, Sears is also extending an offer to the military community via a free six-month Shop Your Way MAX membership. Those who validate military affiliation through TroopID can enjoy free two-day shipping on many items.
Sears has raised over $18 million, which has gone to more than 100,000 families, through the Wish Registry over the years.