Santa Cruz to get new hardware store

A former Blockbuster video store in Santa Cruz, Calif. will reopen as Santa Cruz Hardware this coming July, according to an article in the Santa Cruz Sentinel.  

Ace dealer Rodney Hoffer, owner of Aptos Hardware and Westside Hardware, got his start in the home-improvement business by working at Santa Cruz Hardware, originally founded in 1883. Hoffer bought the business in 1986, relocated it after an earthquake damaged the store, and later closed it, due in part to a lack of parking. 

Fast forward to 2011, and Hoffer’s two stores, one in San Cruz and the other in Aptos, a wealthy coastal enclave in Santa Cruz County, are both doing well. Hoffer’s third store will not be affiliated with Ace but will be “independent,” Hoffer said in the article. He will finance the remodel of the 5,000 sq. ft. unit out of cash flow, and was able to get his city permits approved in one day. 

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