New York's SoHo neighborhood played host to Samsung's 2013 showroom, bringing professional design sensibility and product innovation to the forefront of the experience at its pop-up shop exhibit.
The custom-designed home environment was open by invitation only on June 12-14 and to the public on June 15-16. Visitors were able to view Samsung's appliances within the context of the fully operational kitchen and laundry room, designed by Hilary Farr, host of HGTV's "Love It or List It."
In addition, guests enjoyed meals prepared by Michelin star-rated chefs in the Samsung House kitchen, who will be consulting for Samsung during the development stage of its next line of kitchen appliances.
For the first time, Samsung's 2013 showroom featured functional appliances in an effort to give visitors a more hands-on understanding of how technology and design can work together in the 21st century.
"We want people to really experience the innovations in our products for themselves -- but also how the design can inspire the entire home," said Katie Seifert, Samsung's Public Relations Manager. "The kitchen is the hub of everything, and laundry rooms are moving upstairs. People want appliances they can show off."
Samsung's products are designed to match one another and to integrate with exisitng appliances to provide an experience that's both aesthetic and functional, according to the company.