Safety Works puts the spotlight on the products

Post-acquisition streamlining and a back-to-basics approach at the Safety Works booth.

The Safety Works Pro hard hat, and blue tooth AM/FM ear muffs.

Las Vegas — The name is the same, but there have been a lot of changes at Safety Works, a long-time exhibitor at the National Hardware Show.

Purchased by Protective Industrial Products in February 2016, Safety Works is emerging from a transition period of product streamlining and of securing new suppliers for its job site safety products.

"The past year has been one of streamlining and growing stronger than ever," said Bryan Gallagher, marketing specialist for the Latham, N.Y.-based PIP. "We have a full team in place behind the products."

One of the most visible changes here at the Safety Works booth in Las Vegas is the absence of sports team logos on hard hats. The reason: The company is moving away from licensing deals.

"The licensing deals are a dime a dozen," Gallagher said. "For us, we don't think that's what is going to set us apart from the competition. What we're doing instead is driving home the story of safety and quality."

He pointed to some of the features of the company's work-horse hard hat, the Safety Works Pro. It has five raised channels for structural support. It has more back of the neck coverage. And inside, six-point suspension makes it more comfortable to wear.

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