Alexandre Guerin has been elevated to the role of president of Ipsos Loyalty in the United States.
In this post, Guerin is charged with overseeing the strategic direction and growth for the company’s loyalty business across the country. He replaces Matt McNerney, who became president of Ipsos MarketQuest in the U.S in January 2014.
Guerin has been with Ipsos since 2006, and has risen through the ranks with a number of senior roles spanning the eight-year period. He spent the past two years as managing director of Ipsos Loyalty in France, where he oversaw all studies about customer and employee relationship management. Prior to this, he focused on building online platforms used to retrieve, analyze and process customer feedback under the role of executive VP of Ipsos Global Operations and Ipsos Interactive Services. He spent his first two years at Ipsos as Group Transformation Manager, where he was responsible for the reorganization of global business lines.
Ipsos is a contributor of research to the Home Improvement Research Institute, HIRI.org.
Prior to joining Ipsos, Guerin spent six years as a consultant and manager at A.T. Kearney, where he was responsible for leading engagement teams and managing day-to-day client relationships. Before his work at A.T. Kearney, he began his career in consumer goods marketing at Nestlé and Unilever.
“I look forward to playing an integral part in shaping the future of Ipsos Loyalty in the U.S.,” Guerin said. “We already have a vibrant and talented team here, and we’re going to place even more emphasis on delivering better service and benefit to our clients so they can take their businesses to new heights.”