Earlier this week American Express announced results of its Small Business Saturday campaign to build business and build communities. The company says about two out of every five adult Americans shopped or dined small on Nov. 25.
Those impressive numbers could not be matched by our reader poll, which asked: "Did your business see a benefit from the “Small Business Saturday” campaign?"
Here is the breakdown of the responses:
• 35%: No. The vast majority of traffic led to the mall or the big box.
• 35%: Don’t know. Our customers have all kinds of motivations.
• 30% Yes. Foot traffic was up as customers chose to shop small.
About 55 people participated in the poll, which is still open. Take the survey here.