Readers respond: Make way for new merchandise

We’ve all heard the truism: If you build a better mousetrap, the world will beat a path to your door. But there are more ways to generate foot traffic to hardware and building supply dealers — for instance, listen to the customer.

That’s one of the takeaways from the latest HBSDealer reader poll. The following response percentages were generated by the question:

What’s the single biggest reason to introduce a new product into a store’s merchandise mix?

  • 46% Customer demand
  • 27% Market exclusive/create differentiation
  • 14% Higher margin opportunity
  • 3% Relationship with vendor/supplier
  • 2% Demonstrably superior quality
  • 1% Lower price alternative to existing product
  • 6% Other

The polls are still open. You can cast your vote here.

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