Denver-based ProBuild redesigned its website, adding new features and functionality to streamline information access and better serve its customers, the company said.
With research gathered customer focus groups, the Denver-based pro dealer added search capabilities to ProBuild.com that provide customers with specific product and service information down to the store level.
“Although we have hundreds of stores nationwide, we know that each customer’s needs are different, each market is different and each building project is unique. ProBuild.com now reflects that differentiation,” said Lisa Petersen, vice president of marketing for ProBuild. “By customizing content by segment, customers can find specific, local information for their immediate needs.”
The enhanced search functionality enables customers to receive specific updates and product detail in their local markets, while still maintaining ready-access to the wealth of news and expertise across the company. The website also features expanded product categories with more detailed information and specifications for high-demand products, such as kitchen and bathroom cabinets, millwork, windows and doors.
“The redesign is based on in-depth customer focus groups that were held in 2010," said Petersen. "This newly redesigned company website is just one way ProBuild has listened and responded to customer feedback and needs."