PPG Industries has taken a minority equity position in The Coatings Alliance, LLC via its North American architectural coatings business.
Under the terms of the deal, PPG will become the exclusive paint manufacturer for The Coatings Alliance, producing the TCA-owned C2 Paint brand. PPG will also act as an independent sales representative for C2 Paint to independent paint and decorating retailers throughout North America.
“TCA’s C2 Paint is an exclusive, dealer-owned brand that will provide our existing network of independent retailers with another premium product option," said Scott Sinetar, VP architectural coatings, North America for PPG. "PPG’s position in TCA also continues to expand our distribution reach in North America and demonstrates our strategic interest and commitment to the independent dealer channel."
TCA CEO Tom Hill added that the partnership will expand the company's reach into PPG's extensive global network, as well as facilitate greater investment in research and development, marketing and distribution.
The Coatings Alliance is a Buffalo, N.Y.-based cooperative of 42 paint dealers in the U.S. and Canada.
The specific terms of the transaction were not disclosed.