Ace Hardware announced its private label brand Celebrations has been named a 2016 award winner by the Private Label Manufacturers Association (PLMA).
Celebrations Platinum LED holiday lights won the PLMA’s Salute to Excellence award for the Home and Seasonal category. Nominations were judged based on overall concept, innovation, presentation and value.
“The Ace team is honored to be recognized by the Private Label Manufacturers Assocation for our Celebrations Platinum LED holiday lights,” said Cynthia Brasic, global private label manager, Ace Hardware Corp. “We’re thrilled that our rebranding efforts have caught the attention of the industry, and most importantly, we look forward to delighting shoppers in Ace stores this holiday season.”
The Celebrations line is one of seven private label brands at Ace.
Ace’s recognition from PLMA is the result of a packaging refresh for the Celebrations holiday line. The rebranding initiative centered on making packaging as informative as possible with consumer-friendly bullet points, icons and updated imagery to help customers understand the upgraded features and benefits.
Nominations for PLMA's annual Salute to Excellence Awards are made by retailers, wholesalers, manufacturers, brokers and trade suppliers. Products are divided into Food & Drink Awards and Home & Health Awards and then subdivided by category of product. Products must have been introduced into the marketplace within the preceding 12 months.