Two 40-year-old military veterans, boyhood friends who grew up in Bloomington, Ind., have sold a new antimicrobial product to Home Depot after developing it in a regional think tank, according to an article in the Indianapolis Business Journal.
HomeDepot.com has begun carrying “Ultra 7,” a mold and bacteria killer and inhibiter meant to compete with Lysol, Microban and other sanitizers. Nate Richardson and Dave Parker, founders of Coeus Technology, took three years to develop and market the product, with some help from the other business park tenants at the Flagship Enterprise Center, a technology-based incubator created by Anderson University and the city of Anderson.
Richardson served in the Army (including a stint in Iraq) and Parker served in the Air Force before they met up again and began discussing the market for environmentally friendly antimicrobial products. They developed “mono-foil” technology, an alternative to the more commonly used triclosan, and launched the product in July through Home Depot, where anyone can purchase a quart for $12.97. Coeus, which is already profitable, has also been selling its product to janitorial firms and for use in textile manufacturing.