California retailer Orchard Supply Hardware Stores Corp. entered into a multi-year distribution agreement with high-end paint manufacturer Benjamin Moore & Co.
Under the agreement, Benjamin Moore will become Orchard's supplier of interior and exterior paint coatings. The rollout to Orchard's 87-store chain is expected to begin in March and be completed by August 2012.
"We are excited to have a strategic alliance with a premier brand like Benjamin Moore to offer our customers the highest-quality paint solution in the marketplace," said Mark Baker, Orchard's president and CEO. "As the No. 1 category in home improvement, paint is a key area of focus for Orchard and represents an important long-term growth opportunity for our company. We have a great deal of respect for Benjamin Moore's 129-year history and position as an innovator and market leader. We look forward to a long and productive relationship."
Dan Calkins, Benjamin Moore's VP sales, added: "This alliance allows us to broaden our reach in the hardware channel, further engaging the convenience-driven, do-it-yourself shopper."
Benjamin Moore & Co., a Berkshire Hathaway company, was founded in 1883.