Online BulbFinder tool presents brick-and-mortar alternative has introduced BulbFinder, a digital tool that helps customers match bulbs to their lighting requirements.

In partnership with St. Louis-based digital agency Infuz, developed the tool in response to the wealth of new lighting technologies that enhance (and complicate) bulb selection in the 21st century. Users can shop by selecting the shape of their bulb and a handful of other selection criteria, which then narrows their search using a filtering methodology.

“ has a rich repository of information and a broad assortment of lighting products on our website," said Robert Kernweis, VP of sales and marketing. "However, one of the comments we hear from shoppers is that they want to find the right product faster. In response, we created a tool that assists shoppers to quickly select the right light bulb for their needs."

Customers can also select bulbs according to brightness, color temperature, finish and energy efficiency. is an online distributor of lighting goods based in Worcester, Mass.

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