The National Retail Federation is making an effort to better serve Main Street merchants and independent retailers via the launch of the Small Business Retail Council, which it announced during this week's Retail Advocates Summit.
The SBRC is aimed at recruiting and engaging small business owners in various grassroots advocacy activities, as well as providing a forum for members to discuss the public policy issues that affect them most.
“We are bringing together some of the retail sector’s best small business leaders to build upon their integral role in drafting and shaping public policy,” said NRF president and CEO Matthew Shay. “Working with our state retail association partners, we hope to amplify the voice of small retailers in advancing the retail community’s agenda. The Small Business Retail Council will enhance and strengthen the partnership between small business owners and NRF, and optimize industry engagement on our common goals.”
The NRF is electing two co-chairs to the council, who will lead a small steering committee tasked with laying out priorities and coordinating the group's activities. Members will include independent retailers from around the country and various small retailers who currently serve on the NRF's board of directors, including Dave Ratner of Dave's Soda and Pet City of Agawam, Massachusetts and Beth Aberg, owner of D.C.-based Random Harvest.