The NPD Group, a market research firm, has announced that it launched enhanced services related to its consumer research of the appliance business. Both small and major appliances will be included in the Port Washington, N.Y., company’s tracking studies, which look at transaction counts and provide market size estimates based on NPD’s point-of-sales data.
In addition to large kitchen appliances, the NPD survey will include home health care, electric kettles, water heaters and dehumidifiers.
“We are excited to provide our clients with a more comprehensive view of the total appliance marketplace,” said Perry James, president of home and office supplies, The NPD Group. “NPD’s new consumer tracker will give clients a clearer picture of their consumers’ decision-making process, allowing them to identify opportunities and drive success.”