A new self-centering tape measure

Crescent/Lufkin, a premier hand tool brand from Apex Tool Group, today announced the introduction of a redesigned version of its Self-Centering Tape Measure. The preoduct makes finding the midpoint of measurements quick and easy. Improvements include a new ergonomic case for added comfort and a quad-rivet end hook for extended blade life, the company said.

The Crescent/Lufkin Self-Centering Tape Measure heops hanging pictures, finding the midpoints of walls, and many other measuring jobs around the house. It features unique blade markings, resulting in a tape that takes the math out of finding the midpoint of any measured distance. A black upper scale shows the actual measurement; a lower scale directly beneath it shows the midpoint in red. For example, if the upper scale reads 2-1/4", the lower scale will show 1-1/8". 

“This Self-Centering Tape Measure has been improved based on extensive analysis of user needs,” said Kevin Fitzpatrick, product manager – branded trade tools. “The new dual material co-molded case fits the hand and provides improved comfort and control, while the new quad‑rivet end hook will provide substantially longer blade life.”

Apex Tool Group is based in Sparks, Md.

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