New program takes aim at greenwashing

A program conceived by an LBM retailers organization and a certification agency will begin testing and verifying building products to ensure safety and quality assurance. Called “Claim Check Verification,” the program is being launched this month by the Building Products Retailers Alliance, a group of state and regional LBM trade associations. Products and construction materials will be certified by Intertek, a third-party auditor with more than 1,000 labs and offices across the globe.  

To enroll in the Claim Check verification program, manufacturers register at, then upload requested information to the site, such as proof of independent tests to applicable industry standards and protocols. Once approved by Intertek, the products are listed in the site’s online database, which is open to the public. There is no cost to retailers, wholesalers or consumers for the program.

Bill Tucker, president of the Florida Building Material Association, told Home Channel News that the idea for the program came from a group of pro dealers looking to certify retailers that carried green building materials.

“There was a realization that the real ‘green’ problem was ‘green washing,’ " Tucker said. “The dealers at the meeting were confused about what was and wasn't green and how they could determine which was which.”

After contacting Intertek about putting together a green certification program, the Chinese drywall problem surfaced, according to Tucker. “That  occasioned us to think about the need for verifying claims for all types of building products,” he said. Thus the Claim Check program was born.

In addition to the Florida Building Material Association, the Building Products Retailers Alliance includes the Construction Suppliers Association, the Illinois Lumber and Building Material Dealers Association, the Kentucky Building Material Association, the Northwestern Lumber Association, and the Southern Building Material Association.

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