A former co-founder of Building Industry Partners has formed a new venture that targets privately owned “middle market” LBM companies. Anchor Peabody LLC, founded by Jason Fraler, offers private equity capital, mergers and acquisitions and debt advisory to the building and construction industry.
Joining the firm’s advisory board is Tony DeCarlo, the former CEO of Lumbermens Merchandising Corporation (LMC).
Anchor Peabody will partner with and provide private equity capital of $10 million to $100 million per transaction to independent building industry company owners and management teams for growth equity; recapitalization or sale; and management team buyouts. The merchant banking firm also offers advisory services to owners and executives of building industry companies, primarily with $25 million to $500 million in revenues, in connection with a wide range of critical strategic and financial transaction-related matters such as mergers, acquisitions, recapitalizations, restructurings, equity and debt capital raises.
Fraler said he hopes to fill the advisory void in the middle-market U.S. building industry left by Wall Street and regional investment banks, which typically underserve the building industry when they focus on only the largest private and public companies, operate as “generalists,” and lack deep industry expertise. Business brokerage firms offer narrower and lower service levels and limited technical and industry expertise for middle-market company owners and operators, he said.
“Ultimately, we think Anchor Peabody will resonate with folks, and we plan on winning them over one client at a time,” Fraler added.