New CEO for FirsTime Design

Chris Bering

New Berlin, Wis.-based FirsTime Design Limited named Christopher Bering, 39, president and CEO, effective Nov. 30.

The company does business as FirsTime Munfactory, a designer, marketer and distributor of timepieces and home decor products sold through national and regional retailers.

Bering was also elected a member of the company's board of directors, effective immediately. He succeeds Pete Wierenga as CEO, who had held the position of chairman and CEO since January 2012. Prior to Bering’s appointment as CEO, he served as the company’s president and chief operating officer. Wierenga will continue as chairman of the board of directors.

“The board awarded the CEO title to more appropriately reflect the overall responsibility Mr. Bering maintains for the company and its operations," said Wierenga. "Bering’s unique vision, creativity and passion have been invaluable to the growth and transformation of the organization. On behalf of our board of directors, we are excited about the future growth and evolution of the company under his leadership."

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