Milwaukee, Wis.-based Milwaukee Tool added to its growing hand tool line with the introduction of the company's first-ever tape measure products.
Coming to market over the next six months, the new tape measures have Nylon Bond Blade Protection and a five-point reinforced frame for jobsite durability.
Developers of the product identified two key frustrations of tape measure users: numbers would wear away, and the housing would break. "As a result of our user-focused research process, we set out to solve these common frustrations and have delivered a line of tools that have truly earned Milwaukee's Nothing But Heavy Duty badge of honor," said Whitney Moks, product manager for Milwauke Tool.
The line will include nine magnetic tape measures and nine non-magnetic tape measures varying in lengths from 16 feet to 35 feet, or from 5 meters to 10 meters (or in combination of both measuring systems).
The tools also will feature "an innovative Finger Stop area to hold the blade in place instead of using the lock," the company said.