Merillat Cabinetry gears up for product launch

Merillat Cabinetry has announced its plans to unveil a new collection of products at KBIS 2014 that will amount to somewhat of a rebranding for the company.

"Orville Merillat used to say, 'Do your best and then some.' This launch is our 'then some,'" said Dan Smith, product development director.

Visitors at KBIS can expect to see six new door styles and seven new color options, including the new Bayville door style with its "pillow-like" edge and a new Dusk color.

In addition to the new cabinetry options, Merillat will also exhibit new storage products and design solutions, as well as promote its ability to ship built-to-order cabinets in as little as five days. A replica of an early kitchen hand-built by founder Orville Merillat will also be on display at the booth.

"KBIS will be an extraordinary statement for our company," said Rick Roetken, president, Masco Cabinetry. "Business is strong, we have a lot of momentum on our side, and we're ready to show the world what we've been up to. We've spent the last two years listening, working, and building. This is a long-awaited public unveiling of those efforts as we work to build relationships, one handshake at a time."

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