Marketing Magic: The wizardry of paint visuals

Sherwin-Williams is rethinking the way paint manufacturers advertise their products with a visually rich, tech-forward ad campaign that showcases pigment in all its glory.

The campaign, called "Epiphany," is centered around Sherwin-Williams' Emerald paint line and was conceived by ad agency McKinney.

Using a water tank, robot machinery, and high-tech camera equipment, the team explains how it managed to record paint in new and unusual ways, creating a "color narrative."

Truly, the video speaks for itself. Watch below.

Sherwin-Williams Emerald — Epiphany BTS from Jordan Eakin on Vimeo.

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