Sherwin-Williams is rethinking the way paint manufacturers advertise their products with a visually rich, tech-forward ad campaign that showcases pigment in all its glory.
The campaign, called "Epiphany," is centered around Sherwin-Williams' Emerald paint line and was conceived by ad agency McKinney.
Using a water tank, robot machinery, and high-tech camera equipment, the team explains how it managed to record paint in new and unusual ways, creating a "color narrative."
Truly, the video speaks for itself. Watch below.