Lowe's Canada has announced that 17 Marcil stores located in Quebec will be converted to the Rona banner on Feb. 26.
According to Lowe’s Canada, the decision behind the move is in an effort to make Rona the top banner in the “building centre market,” which includes small to medium stores in the country know as “proximity stores.”
"We are committed to Rona and the proximity building center model as one of Lowe's Canada pillar of growth," said Serge Éthier, executive VP of Rona proximity. "Rona and Marcil operate in the same market segment, have complementary locations, and both serve a large client base of contractors and pros. It was therefore natural to combine the strengths of both banners. This decision will allow us to maximize our products and services offering to Marcil retail and professional customers, while simplifying our operations," he added.
Consumers who shopped at Marcil will see the product selection available to them double, going from approximately 20,000 items to more than 40,000 products available in store and the rona.ca site, according to Lowe’s Canada.
“We are happy to fuel Rona's growth with the addition of these 17 stores and their seasoned teams, and we are impatient to show the Marcil customers the numerous advantages of the Rona banner," concluded Éthier.
Founded in 1939, the Rona was acquired by Lowe’s last May. The store network is made up of more than 430 stores including both corporate stores and independent affiliated dealers.