Julie Lyle, chief marketing officer for Indianapolis appliance, electronics and furniture retailer hhgregg, has been named the 2015 chairperson for the Global Retail Marketing Association (GRMA) Advisory Board.
As chairperson, Lyle will lead the GRMA Advisory Board and play a key role in the development of the organization’s strategic initiatives and thought leadership. Lyle succeeds Brian Beitler, EVP and chief marketing officer, David’s Bridal, who served as chairman from 2012 to 2014.
“Through collaboration and innovation, the GRMA is changing the face of our industry, and I’m proud to serve as the 2015 chairperson,” said Lyle. “Bringing together the brightest minds in our industry helps us solve problems and develop ideas on a global scale, ultimately driving value for our companies and better serving our customers.”
Leading the GRMA Advisory Board, Lyle will serve as senior adviser to Stephanie Fischer, president and CEO of GRMA. Lyle will also steer the GRMA Advisory Board, comprised of retail CMOs and leading supplier partner executives, to shape the organization’s strategic focus and drive thought leadership within the retail space. In addition, Lyle will spearhead the GRMA member candidate selection process, ensuring the organization remains a community of the foremost CMOs and executive decision makers.
“The mission of the GRMA is to empower each of our members to affect positive change and shape the future of retail. Julie is one of the most forward-thinking marketers that I know, and an ideal chairperson for GRMA as we embark on new thought leadership initiatives,” said Fischer. “I’ve seen firsthand the caliber of Julie’s leadership, and she is well respected within our organization. There’s no question that as chairperson, she’ll make a huge impact on the organization and continue to push innovation within the retail industry.”