Lumber Liquidators is getting ready to launch its 11th annual April Sale, which began as a "Black Friday" tradition associated with tax season.
"It's not by chance that our big sale is in April," said founder and chairman Tom Sullivan. "In 2004, my accountant came to me and warned that we needed to pay taxes by April 15th and that we were not going to have enough funds, so we quickly put together a huge sale to offer our overstock hardwood flooring at incredible prices. People loved the deals and we paid our taxes just in time!"
According to the company, the April Sale is the stuff of legend within Lumber Liquidators, with lines that wrap around its stores.
"Our April Sale is an example of why Lumber Liquidators has grown for 20 years," added Sullivan. "People want great deals, not gimmicks. It's not about big fancy buildings in high-rent areas. It's about quality, price and knowledgeable people."
Between April 24 and 28, customers will have a chance to snag discounts on all 340 flooring varieties at more than 330 locations.
In addition this year, Lumber Liquidators is offering 20-month financing on all flooring and is holding a "Share the Sale" sweepstakes for $2,000 worth of flooring going to one lucky winner (and his or her friend).