Lowe's plans million-sapling giveaway

In partnership with American Forests, the Mooresville, N.C.-based Lowe's will celebrate the Earth Day weekend by giving away 1 million tree saplings to customers.

“Putting trees into the hands of our customers is a simple way to make a big difference on Earth Day," said Kevin Measel, Lowe’s VP nursery merchandising. "We hope that these trees will be a catalyst for our customers to seek out other simple ways to give back to the earth at home and in day-to-day life."

The giveaway will have a high-tech component. Each tree will be bar-coded so customers can register their trees online at Lowes.com/earthday and see where other trees are being planted across the country. Customers will also be able to scan a 2-D bar code on the tree bag from a mobile phone for instant access to tree facts and a short informational video on how to plant and care for the sapling. 

Lowe’s and American Forests identified species for each region that can grow successfully in the climate conditions and terrain. The size of the sapling depends on the type of tree. 

Trees will be available while supplies last. 

In addition to the 1 million tree giveaway, Lowe’s will host a special Earth Day Build and Grow clinic at 10 a.m. on April 23. Every Lowe’s store nationwide will offer the Build and Grow clinic, which guides children through building a wooden birdhouse to take home.

Login or Register to post a comment.