The 2014 Home Improvement Research Institute Spring Conference -- “Paths to Knowing Home Improvement” -- will take place April 10 in Orlando, with a full slate of research-oriented presentations.
Among the headliners is Lou Celi, president Americas and chief marketing officer for Oxford Economics.
Celi’s presentation is titled “Incorporating Macro Into Business Analytics.”
The session, one of seven slated for the all-day event, will cover trends in the country, industry and city level that are increasingly intertwined with business strategy and performance. Celi’s presentation will discuss how macro insights, data, and models are being used by strategic planners and marketing.
Oxford Economics describes itself as “a world leader in high-quality, quantitative analysis and practical, evidence-based business and public policy advice.”
For more information, visit HIRI.org.