LG expands HVAC contractor program

LG Electronics USA has expanded its LG Excellence Contractor Program, which helps independent HVAC contractors sell, install and service its residential HVAC products.

The program, which was first launched last spring, is now being promoted by a team of distributors who will act as ambassadors to recruit local contractors. Other new benefits for the year include lead referrals from consumer outreach campaigns, access to LG materials and literature, ongoing training, customer-focused technical support and a rewards system that incentivizes contractors to sell LG duct-free products.

"As duct-free solutions become increasingly popular versus traditional heating and cooling systems, accurate and proper installations and services are necessary," said Mark Hatala, national distribution installer manager, LG Electronics USA Commercial Air Conditioning. "At LG, we know that long-term efficiency, comfort and reliability start with proper installation of the equipment, and we're proud to work with our distribution partners to support residential contractors nationwide through our LG Excellence Contractor Program."

Contractors who wish to enroll in the program must be first nominated by a local distributor or LG sales manager. They then complete online training courses -- or attend instructor-led courses in one of the LG Training Academies in Georgia, Texas, New Jersey or California.

In addition to new benefits listed above, participating contractors will now receive a one-year limited labor warranty.

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