Laticrete appoints director of sales

Laticrete, a manufacturer of systems for the installation of ceramic tile and stone, has promoted Ron Nash to director of sales, Architectural Products Division. In this role, Nash will create and lead in the execution of sales initiatives.

“The region sales managers in position are very strong,” Nash said. “My job will be to help them execute our plan. As a group, we need to stay focused on execution. In tough times, there isn’t a lot of new business, so we need to execute better than our competition to gain market share.”

Nash joined Laticrete in 2004 and has won several awards since, including the Timothy J. Alper Award for customer service; sales representative of the year, which was selected by his distributor, Inland Northwest; and the Laticrete “Above and Beyond” presidential award. Prior to this promotion, Nash was the region sales manager for the Laticrete California region.

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