Mequon, Wisconsin-based Johnson Level launched a new website at johnsonlevel.com. The new site has a streamlined and modern look, and an "Advanced Product Search" for contractors to find precisely the right level, laser or square for the job.
"We listened to our customers who wanted an efficient way to navigate the breadth and depth of our products by creating a search tool for customers to find what they need by screening our catalog by tool type, use and features," said John Dwyer, VP sales and marketing.
Johnsonlevel.com is projected to reach 750,000 users this year. Johnson's all-Spanish website at johnsonlevel.es will be converted to the new look this summer.
The new site also includes a video library, a live chat tool and a distributor and sales portal, supporting Johnson’s supply chain.