Mequon, Wis.-based Johnson Level & Tool announced the addition of QR or quick response codes to its packaging and marketing materials.
According to the company, the codes can be found on Johnson Level’s packaging, advertising, promotions and even corporate business cards.
QR codes are two-dimensional, digital-patterned squares that contain information such as a website, telephone number, contact information or an e-mail address. Customers need a smart phone or tablet, with a camera and a QR code reader application to use the codes.
When the code is scanned from a package or advertisement, the application will direct the user to the Johnson Level website or to a specific Web page for additional features, technical specs and a quick-start video demonstration. Johnson Level will be using the codes primarily on its levels with special features and laser levels, which are more technical.
“We are very excited about this new way to quickly put the power or our website into someone’s hand when they need it most,” said John Dwyer, VP sales and marketing. “Johnsonlevel.com is an amazing tool for helping people find and learn about the level or laser level best suited for their project,” he continued.