Home remodeling and design platform Houzz is opening its first offices abroad, a move motivated by the 35% share online traffic that already comes from outside the U.S.
“Houzz has always been about eliminating the barriers that exist between homeowners and good design, and between talented home improvement professionals and their potential customers– wherever they might be,” said Adi Tatarko, Houzz cofounder and CEO. “Expanding to new markets will help us meet the enormous demand for our platform and provide the localized experience our global community of homeowners and home professionals has been asking for.”
The online company has opened offices and hired managers in the U.K., Germany and Australia who will oversee regional operations in Western Europe and Asia Pacific.
Oliver Jung (of Airbnb) has also been brought on board to lead this new wave of international expansion.
“Houzz transformed the $300 billion dollar home remodeling and design industry in the U.S. and is well on its way to doing the same on a global scale,” said Jung. “I’ve been amazed by Houzz’s brand equity in other countries and am excited to join the team during this next phase of growth.”
Today, Houzz receives more than 16 million monthly uniques and has a network of 300,000 professionals in 60 categories, including home builders, architects, interior designers and contractors. Houzz says that it plans to open more international offices this year.