In response to demand for Web-savvy tools and a localized focus, independent retail hardware distributor House-Hasson has created a website tool that will allow customers to order products from the House-Hasson website and pick them up at a store near them.
House-Hasson’s 2,000-plus independent hardware store and lumber yard dealers will be able to employ the electronic tool to help promote a hyper-local marketing ethic to their customers and offer a digital solution to the printed circular.
“Customers will be buying locally, from their neighborhood stores, not placing an online order in the classic sense,” said Ron Yatteau, House-Hasson’s director of online dealer services. “What makes our program unique is that we’re not branding the product’s name: we’re branding the dealers’ stores.”
In addition to the use of a cloud-based website, House-Hasson will be adding social features to the program to help users stay relevant and more connected to their customers.
The tool will be unveiled at the House-Hasson summer dealer market in Sevierville, Tenn., between June 20 and 22.