Home Depot adds new line of appliances

Home Depot has announced the expansion of its major appliance brands by adding Whirlpool, Electrolux and Frigidaire in a limited number of stores and on Homedepot.com.

The appliances will be available through the company's Depot Direct delivery network and available to be ordered in all U.S. stores. Depot Direct includes more than 3,000 appliances delivered and installed to the customer's home within one to five days of purchase. Appliance purchases through Depot Direct include free delivery and haul-away.

"We are dedicated to offering the widest selection and assortment of top brands to our customers, and this expansion helps us deliver on that commitment," said Craig Menear, executive VP merchandising. "We are always looking for ways to improve the shopping experience for customers."

Electrolux described the expansion as a “staged rollout” of Electrolux major appliances under the Frigidaire, Frigidaire Gallery and Electrolux brands. The product line will include ovens, refrigerators, freezers, dishwashers and laundry machines.

“This is a new customer for us, and a fantastic opportunity to grow Electrolux while offering more consumers our innovative products,” said Jack Truong, head of Electrolux major appliances North America. “This new business accelerates our growth in North America and provides the opportunity to intensify our investments in innovation and benefit-driven design across the Frigidaire and Electrolux brands. All of our customers -- including The Home Depot -- will benefit from the investment to drive growth.”

Rival retailers Lowe’s, Sears, Menards and Sears also select Electrolux appliances, although in some cases, not every brand or kind of appliance that Electrolux makes.

Recommended stories

Login or Register to post a comment.