It's not every day that a lumberyard advertises in the Super Bowl.
It's also not every day that a lumberyard's advertisement is deemed too controversial to run in its entirety. But 84 Lumber is using the rejection of the FOX Network to its advantage by building up a bit of suspense.
Here is the segment that will air on TV during the Super Bowl. The rest of the campaign -- the part that was rejected -- will be available for viewing here during the halftime show, after the spot airs on TV.
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