New York City-based Haier America has announced the realignment of the company by creating a structure to be "fully integrated and aligned" under three main Product Business Divisions, the company announced. The Product Business Divisions will include Air Conditioning Group (ACG), White Goods Group (WGG), and Digital Products Group (DPG).
“This new direction for Haier enables integration from end to end at all levels and presents common objectives supported by a shared road map, while clearly defining measurements and performance throughout the organization,” said Shariff Kan, president of Haier America.
The White Goods Group will be led by Executive VP Bob Cunningham who has been with the company since 2008 and previously served as senior VP of major appliances-product innovations and engineering. Mr. Cunningham has over 30 years of experience in the white goods appliance industry.
The Air Conditioning Group will be led by Executive VP, Lintao Lu who has been with the company since 2003 and previously served as senior VP of compact appliances and home comfort-product innovations and engineering. Mr. Lu has over 25 years of experience in the air conditioning industry.
The Digital Products Group will continue to be led by President Douglas Lane who joined the company in July of 2010 with over 20 years of experience in the consumer electronics industry.