Haier America announced Paul Riley has been appointed VP sales and marketing for major appliances.
Riley will be accountable for the creation and exectuion of the go-to-market strategy for all categories, the company announced.
Riley has held many sales and marketing roles throughout his 15-year career with GE Appliances, where he most recently worked as senior brand and product line marketing manager. He also led GE's efforts to redefine the Monogram brand through a preferred builder program, a consumer facing rebate program and brand distribution strategy.
Haier America is a subsidiary of the global Haier Group, which employs 70,000 people around the world.