Haier hires former GE exec

Paul Riley

Haier America announced Paul Riley has been appointed VP sales and marketing for major appliances.

Riley will be accountable for the creation and exectuion of the go-to-market strategy for all categories, the company announced.

Riley has held many sales and marketing roles throughout his 15-year career with GE Appliances, where he most recently worked as senior brand and product line marketing manager. He also led GE's efforts to redefine the Monogram brand through a preferred builder program, a consumer facing rebate program and brand distribution strategy.

Haier America is a subsidiary of the global Haier Group, which employs 70,000 people around the world. 

Recommended stories

Login or Register to post a comment.