turns on sustainable building materials held a live Web event to showcase and educate its users about green building materials earlier this month. The website, dedicated year-round to the green building community, offered an array of resources at the live Web conference, targeted at anyone interested in sustainable building. 

Registered users of the site were able to access a virtual tradeshow, at which representatives from a number of companies were available at virtual “booths” to chat online in an instant messaging format and answer questions about their environmentally friendly products.

The Web event also featured four live webinars on various topics related to choosing green building products by industry experts, including Edward Mazria of Architecture 2030, Alex Wilson of BuildingGreen, Rick Schwolsky of EcoHome Magazine, and Bill Walsh of the Healthy Building Network and the Pharos Project.

Scott Donnelly of GreenExpo365 reported that the August event was quite successful, with a strong turnout both days.

“Our goal is to establish a platform to educate the green building community,” Donnelly said. “We’re looking to get in front of people and tell them what’s going on, to help them build and design better. Sustainability is critical in this industry, but although everyone is talking about how to build with sustainable products, there’s not always an easy place to find that information." 

GreenExpo365 held its first live event in March 2010, and hosts four events of this kind annually. The August event was the third this year; the next is scheduled for November.

GreenExpo365 users can enter exhibitors’ booths at any time and access information posted by the company, such as literature on available products, information about the company’s environmental initiatives and contact information.

GreenExpo365 currently has roughly 10,000 registered users, mainly architects and builders. However, the site’s membership also includes a range of manufacturers, educators, government officials, students, consumers and others interested in sustainable building. The site places great emphasis on social media and interactivity, offering blogs, forums and networking lounges. GreenExpo365 also has a presence on Twitter.

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