A green-focused home improvement retailer called TreeHouse was born last month when the founders opened a 25,000-sq.-ft. store in Austin, Texas.
The business owners said they recognized the growing demand for sustainable and healthy-living products, which are organized across the store in the categories of health, performance, corporate responsibility and sustainability.
One theme of the store: Being green doesn't always mean you have to pay more or change your lifestyle.
“Becoming more responsible doesn’t have to mean overhauling everything you do; it’s easy to make incremental changes," said TreeHouse CEO Greg King. “But whether you’re taking small steps or a big leap, we can help you do it by offering smart choices."
TreeHouse will carry a wide range of merchandise, including paint, floor and wall coverings, kitchen and bathroom fixtures, cleaning supplies, storage and organization options, solar power products, plus a wide range of smart-home technology solutions that will allow customers to run their houses or businesses more efficiently.
All products sold at TreeHouse undergo a stringent screening process, according to the company.
A spokeswoman said expansion to more locations is a part of the long-term business plan, but the company is currently focused on the success of its first store.