Golden Hammer Profile: First Alert

New from First Alert is the Atom, a pint-sized smoke alarm designed to respond to real threats (versus shower steam and cooking smoke).

In the realm of home safety, reputation counts a lot. And with a 2014 Golden Hammer Award under its belt, First Alert is handily making its case as a recognized innovator -- and even activist of sorts -- in its field.

That's because in addition to developing next-generation smoke and carbon monoxide alarms, First Alert also provides outreach to various organizations across the U.S., helping raise awareness of safety pitfalls and prevention techniques.

Additionally, it's the self-proclaimed pioneer in residential smoke and carbon monoxide alarms.

So where does the goal line lie in 2014? For one, First Alert is working to satisfy the demand for effective safety products with an eye for design.

"Consumers are seeking the latest life-safety technology while also looking for products that look good – driving a trend toward more streamlined profiles that blend beautifully into any home décor," said Tom Russo, senior director of marketing. "Gone are the days of clunky, white eyesores and here to stay are slim, streamlined designs like our Maximum Protection Alarm or our micro-sized ATOM."

Some other new exports include element-resistant safes with Ready-Seal technology, as well as the Safety POD, a device equipped with a dual-sensor alarm for a variety of applications such as protecting bags, sounding a panic alarm or using as a door alarm.

Additionally, First Alert's been hard at work responding to new legislation that requires smoke alarms to be equipped with 10-year sealed batteries.

"As we head into a new era of the connected consumer, we’re also finding new, unexpected ways to innovate," said Russo. "We are driving the First Alert brand forward as we always have – through innovation and a philosophy that prioritizes the voice of the customer."

The above is one of a series of profiles recognizing this year's Golden Hammer Vendor winners, to appear on and in HCN Daily. Thirty-one Golden Hammer Vendor winners were honored this year at the 2014 National Hardware Show in Las Vegas.


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