Golden Hammer Profile: ClosetMaid

ClosetMaid puts the "intuitive" into home organization.

As HCN editors have explored more formally in a former print edition, home storage is hot and getting hotter: a category well worth paying attention to in home improvement retailing.

Of note in this burgeoning market is ClosetMaid, winner of the 2014 Golden Hammer Award in Home Organization.

"With the recent increase in home sales, consumers are demanding value and maximizing their investment when it comes to home storage and organization, specifically with upgrades," said Craig Moeller, VP marketing and strategic planning. "The need for effective organization and storage is key."

Understanding the current market opportunity is also key, but so is knowing how to act on it.

Any company can describe itself as a leader in its given space, but there is a certain ubiquitousness to ClosetMaid's products, and that's not an accident. ClosetMaid diversifies its product range to suit various budgets, styles and functions, and for every room of the home.

ClosetMaid also recently distinguished itself by earning both the indoor air quality and recycled content certifications for its wire shelving products from environmental certification agency SCS Global Services. The products are now made from 90% recycled steel, bringing the company a long way from its roots as a wire shelving manufacturer for closets in new home construction in 1965.

The future for ClosetMaid sounds nebulous, but promising.

"We are excited about what’s in store for ClosetMaid," said Moeller. "Currently, we are developing new products with added features and new finishes that will give the consumer something fresh and new to use to organize their home."

The above is one of a series of profiles recognizing this year's Golden Hammer Vendor winners, to appear on and in HCN Daily. Thirty-one Golden Hammer Vendor winners were honored this year at the 2014 National Hardware Show in Las Vegas.

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