Generac and HomeSphere have announced a joint agreement to offer Generac’s automatic home standby generators to HomeSphere’s network of residential builders using HomeSphere’s technology-driven solutions.
Generac, based in Waukesha, Wis., joins more than 75 manufacturing brands currently using HomeSphere’s BRI lead-generation and marketing program.
“The BRI program is a powerful tool that allows us to offer even more builders access to home standby generators for their customers,” said Brady Boyd, director of sales, Generac. “As power outages continue to rise in frequency and severity, consumers will continue to demand them to protect their homes.”
BRI is a unique builder rebate management and building product manufacturer lead-generation application, serving the residential construction industry. Manufacturers use the BRI service to open sales channels with home builders and remodeling contractors, gaining access to new accounts and building recognition for their products and services. Builders, on the other hand, use HomeSphere to gain product knowledge and manage their cash-producing rebates.
Founded in 1959, Generac was the first company to engineer affordable home standby generators. Today, its Guardian Series home backup generators are the top-selling home standby generators in the United States.