J. Walker Smith, chairman of The Futures Group, is among the speakers at the Home Improvement Research Institute’s upcoming conference.
His presentation is titled: "A Future Unfolding: Understanding Tomorrow's Consumer Today."
Consumers are looking to move beyond the stagnation of a slow recovery, but they will be doing so with a different view.
As old aspirations and rules of thumb feel increasingly irrelevant, consumers have moved from Looking Up, seeking inspiration from those with more, to Looking Down, seeking a way to avoid winding up like those with less. Now and in the future, consumers will approach their lifestyles and the marketplace with a mind-set of Slimming Down, from their spending habits and ownership priorities to their intake of information and their circles of connection.
This year’s HIRI conference is titled "Changing Home Improvement Attitudes & Behaviors" and will be held on Oct. 16 in Chicago.
The Home Improvement Research Institute (HIRI) is a membership-based, independent, nonprofit organization of manufacturers, retailers, wholesalers and allied organizations in the home improvement industry. It is the leader in independent research on the industry. The membership of HIRI currently represents more than 70 of the leading firms in the industry.