Furyk is Ace's new man inside the ropes

The co-op begins a sponsorship deal with a Ryder Cup captain and major championship winner.

Furyk (left) is in, Mahan (right) is out, as Ace Hardware's man on the PGA Tour.

The extended family of Ace Hardware has a new golfer to root for on weekends. And he's a bona fide PGA Tour star.

The Oak Brook, Illinois-based co-op announced Thursday a deal to sponsor Jim Furyk, a 17-time winner on the PGA Tour, major champion winner, 2010 FedEx Cup champion, and current captain of the U.S. Ryder Cup team. The mild-mannered but gutsy athlete with a distinctive, unorthodox yet effective swing is one of the sport's most celebrated players.

Ace’s sponsorship of Furyk will include dedicated advertising, digital and social content. Furyk will also wear the Ace logo on his golf apparel during professional competitions and tournaments throughout the duration of the sponsorship. Ace Hardware will continue its deal to the be Official Hardware Store of the PGA Tour.

“On behalf of all of us at Ace, we’re thrilled to partner with Jim, as he exemplifies all of the qualities that represent the Ace brand, both on and off the golf course,” said Jeff Gooding, senior director of marketing and advertising, Ace Hardware Corporation. “From Jim’s hard work that has led to one of the most decorated careers in golf, to his steadfast values of character, charity and sportsmanship that earned him the Payne Stewart Award, to his leadership and the red, white and blue that runs through his veins in being named a team competition captain, he is a natural fit to represent the thousands of Ace owners across the country that lead their teams in delivering award winning service to their neighbors every day.”

Off the course, in line with Ace’s helpful brand values, Furyk is the winner of the 2016 Payne Stewart Award; an award given annually to the PGA Tour player that most exemplifies charity, sportsmanship and character.

“I am excited to join the Ace Hardware family and represent such an iconic American brand, its dedicated retailers and its continued tradition of being helpful on and off the golf course,” said Furyk. “Ace Hardware is a multi-generational brand, just like golf. My father passed along his love for golf and his golf knowledge to me, just as so many Ace Hardware associates have shared their expertise to multiple generations of their neighbors, helping them achieve their home maintenance goals.”

For the past two years, Ace had sponsored PGA Tour player Hunter Mahan, a six-time winner on the PGA Tour who is currently ranked 202nd in the world.

Financial terms of the deal were not disclosed.
 

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